Wednesday 4 March 2009


Last Rights Inc from Last Rights Inc on Vimeo.

Frank151 posted this ad for Miami clothing label Last Rights, and according to their sources the guys got in a whole load of trouble for this one.

"Apparently, the FBI, DEA, and other government officials were under the impression that they were dumping real drugs from the planes into the ocean."


What a great viral though. Shot incredibly well, great concept and really emphasizes that whole Miami hood lifestyle. Not just the massive impact drug trafficking has on the region, but the look, feel and elements incorporated into the video offers an authentic portrayal of Miami street culture. The clothing is heavy as well.

1 comment:

Jenny Auguste said...

cool vid. love their shirts. not too sure where to find the people running around in the video & i work in the magic city.