Coke Fiend

Clever Coca-Cola advert from the States. American advertisements are often very bland, cheesy, clean-cut, smiley faced, all singing and all dancing cliches. This however is a clever, dark and impressive commercial. We in the UK tend to lead the rest of the World when it comes to creative advertisements. As consumers us Brits are cynics, and see-through the "this product will change your life..." pitch. We want to be engaged between programs, and often the ads become more of a talking point in the living room than the actual show itself. Especially in comparison to the States, we have far less advertisements, and begrudge the short ad break half-way through our scheduled viewing, so we need to be entertained. Coca-Cola have certainly ticked all the boxes with this ad.