Thursday 16 October 2008

The Man, The Myth, The Legend: SETH GODIN

I AM TRULY INSPIRED BY SETH GODIN

While I struggle to find my niche, my strength, my quality, my art, I engage in the right areas, with the right people, doing the right things. I will develop my own niche in this industry, slowly but surely. I've had some fantastic advice this week, but none better than from this man, I don't know him but he's a genius. Check this below, it's helped me, maybe it'll help you.

"Maybe you can't make money doing what you love

The thing is, it's far easier than ever before to surface your ideas. Far easier to have someone notice your art or your writing or your photography. Which means that people who might have hidden their talents are now finding them noticed...

That blog you've built, the one with a lot of traffic... perhaps it can't be monetized.

That non-profit you work with, the one where you are able to change lives... perhaps turning it into a career will ruin it.

That passion you have for art... perhaps making your painting commercial enough to sell will squeeze the joy out of it.

When what you do is what you love, you're able to invest more effort and care and time. That means you're more likely to win, to gain share, to profit. On the other hand, poets don't get paid. Even worse, poets that try to get paid end up writing jingles and failing and hating it at the same time.

Today, there are more ways than ever to share your talents and hobbies in public. And if you're driven, talented and focused, you may discover that the market loves what you do. That people read your blog or click on your cartoons or listen to your mp3s. But, alas, that doesn't mean you can monetize it, quit your day job and spend all day writing songs.

The pitfalls:
1. In order to monetize your work, you'll probably corrupt it, taking out the magic in search of dollars
and
2. Attention doesn't always equal significant cash flow.

I think it makes sense to make your art your art, to give yourself over to it without regard for commerce.

Doing what you love is as important as ever, but if you're going to make a living at it, it helps to find a niche where money flows as a regular consequence of the success of your idea. Loving what you do is almost as important as doing what you love, especially if you need to make a living at it. Go find a job you can commit to, a career or a business you can fall in love with.

A friend who loved music, who wanted to spend his life doing it, got a job doing PR for a record label. He hated doing PR, realized that just because he was in the record business didn't mean he had anything at all to do with music. Instead of finding a job he could love, he ended up being in proximity to, but nowhere involved with, something he cared about. I wish he had become a committed school teacher instead, spending every minute of his spare time making music and sharing it online for free. Instead, he's a frazzled publicity hound working twice as many hours for less money and doing no music at all.

Maybe you can't make money doing what you love (at least what you love right now). But I bet you can figure out how to love what you do to make money (if you choose wisely).

Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.

(And the twist, because there is always a twist, is that as soon as you focus on your art and leave the money behind, you may just discover that this focus turns out to be the secret of actually breaking through and making money.)"

"I'm Having A Relapse"

Now many might find this a little disconcerting, it may even shatter my reputation but i've never been Eminem's biggest fan. I rate his technical ability highly and the way in which he has forged hit record after hit record is second to none. However for several reasons I've never really been engrossed by the MC who put Detroit on the map. Eminem's novelty value possibly undermines his greatest works and the bandwagon that rolled on through, sweeping up every teeny bopper, Hip-Pop lover and angry white boy forced me to cross the tracks. It may well have been musical pretense on my part forcing sniggers and hip hop snobbery, in fact, IT WAS MUSICAL SNOBBERY.

While the class room was banging Eminem, I was rocking EPMD. When push comes to shove I must admit he is an incredible lyricist, perhaps its the concepts that made me once doubt him. In reality though I've never liked what everyone else liked purely because everyone else liked it. I was always digging for something different, something possibly better. Away from all the secondary school hype and me being me; I can now fianlly concede that dude is truly a master wordsmith, a heavy hitter on the mic, as good as, if not better than, anyone else to do it... I'M GLAD HE'S BACK.

This one certainly snuck right under the radar, rumor has it the new album 'Relapse' will drop some time in '09.



Does anyone know who produced the beat? To me it sounds like a Timbo production, I'm feeling this, it's alot.

Classic Freestyle Compilation, Surely This Will Convert Any Doubter, Or Perhaps I'm Preaching To The Converted, Any Doubters Even Out There??

"Nothing But Rats & Mice Round Ere"