Standard (ATL Boutique)

With the world becoming ever smaller, no longer are trends necessearily unique or bespoke to geographical locations. Every major city is now full of three or four "Sneaker Boutiques" selling often the same clothing lines, brands and kicks. Often these carry various low-key t-shirt brands from that town or city, sneaking them on to the end of the nearest Stussy rail. But what is unqiue and a raretity is service without a snigger. So many of these shops are full of protentious "I know more than you, I'm therefore cooler than you, where art thou's BAPE and BBC? assistants". London is guilty of more than filling its qouta of poncy scenesters self-gratificating through denouncement of unsuspecting consumer. The Standard in Atlanta is different. I strolled in on a quiet Thursday afternoon, greeted by two helpful assistance or store owners devoid of all pretence.

Walking me through the rails, the lines and brands, showing me the latest stock, telling me what's new in, what I might like and shooting the breeze on London, the A and clothing in general, my experience held a lasting impression. They know their stuff and are happy to help you, but this might just be an accentuation of Southern Hospitality into Sneakerdom, but needless to say, moments like these truly are enjoyable. I'm a consumer, I'm a fan, and I like to enjoy my shopping experience and discuss without hype or "oneupmanship" with those in the know.




Testament to their service with a smile was how they treated the 5 or 6 "heads" who qued for the Air Yeezy's. They put on a Breakfast Of Champions!



The new Alife's had just dropped that day, I made sure to cop a pair.