Corporate Branding: 'The Footballer'

Flogging a dead horse comes to mind... Michael Owen is way past his best, and it seems his agent has resulted to a last resort. A branding pack on an aging professional without a club, demanding high-wages. I've never seen anything like this before. Thrown together on powerpoint, it looks very slap dash. Re-launching any individuals career is hard work, especially with the problems Michael has had, this is not a good start. Design can be used to really deliver and provide a clear and direct message. This is quite convoluted, is it a presentation on Owen the footballer or Owen the brand, his stock as either has rapidly declined.





Check the rest of the images at the conservative crap read Daily Mail

We can't forget some of his classic moments.

Perry Belcher

An interesting breakdown of the social media marketing game by Perry Belcher.

Seth Godin Genius

Seth Godin is a marketing & PR genius, if you don't check his blog and you work in the Music, PR, Promo game, you need to have a gander at his blog

(I shouldn't give away such valuable information but today I'm feeling nice)

"No such thing as price pressure.

Your sales force and your customers may scream that you need to lower your price.

It's not true.

You need to increase your value.  If people don't want to pay, it's beacuse you're not delivering enough value for the money you're charging.

You're not selling a commodity unless you want to." - Seth Godin, June 20th 2008