Seth Godin is a marketing & PR genius, if you don't check his blog and you work in the Music, PR, Promo game, you need to have a gander at his blog
(I shouldn't give away such valuable information but today I'm feeling nice)
Your sales force and your customers may scream that you need to lower your price.
It's not true.
You need to increase your value. If people don't want to pay, it's beacuse you're not delivering enough value for the money you're charging.
You're not selling a commodity unless you want to." - Seth Godin, June 20th 2008
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