Corporate Branding: 'The Footballer'

Flogging a dead horse comes to mind... Michael Owen is way past his best, and it seems his agent has resulted to a last resort. A branding pack on an aging professional without a club, demanding high-wages. I've never seen anything like this before. Thrown together on powerpoint, it looks very slap dash. Re-launching any individuals career is hard work, especially with the problems Michael has had, this is not a good start. Design can be used to really deliver and provide a clear and direct message. This is quite convoluted, is it a presentation on Owen the footballer or Owen the brand, his stock as either has rapidly declined.





Check the rest of the images at the conservative crap read Daily Mail

We can't forget some of his classic moments.